An explainer video is probably the best medium to use as there are so many benefits such as an increase conversion rates, generating increased interest, better Google search ranking, increased web traffic, among others.
Why not add the explainer video onto your website landing page? It is a good way of increasing your conversion rate plus a video captures the viewer’s attention for longer periods of time and decreases the bounce rate of your site.
Videos like these allow current and potential customers to see your products in action at their own convenience. Videos like these are also valuable selling tools, as salespeople can send them along to prospects before or after meetings.
An explainer video is designed to explain your company, product, service or subject in a way that your audience can understand. Most explainer videos cover:
An explainer video must be short and engaging, while still conveying valuable, concise information.The creative is required to engage the viewer and give them a reason to care about watching your video. The strategy is required to ensure you deliver a message that resonates with your viewers and motivates them to take the desired action.
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