This full colour option is to be used in it complete and full colour form whenever possible, in both print and above-the-line media, and in all other usages not requiring a simplified format.
The black & white version is available for applications liek single-colour embroidery, engraving, branding of gifts or merchandise such as pens or clocks that do not allow for full colour application.
The design the logo stems from the desired message the “Fondation TAKIS “ wishes to convey to the audience. The logo is designed to represent hope, togetherness and social optimism.
The logo looks to achieve this design goal through the use of colour and form. The logo is designed as three brightly coloured strands, which interweave into each other to create a sense of movement and negative space. The negative space within the logo is used to form the silhouette of an African child looking up into the heavens, as a symbol of hope for the future.
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