Please Use these questions to constructively inform your company profile/website content development:
- What inspired the rewrite of your website content? What do you feel is currently lacking?
- Who are the target audiences of your company, including current clients and who you’d like to speak to or appeal to in future?
- What kind of image would you like to portray of your company?
- If there is only one message that your target audience should take home and remember about your company, what would you want that message to be?
- What is your company’s true north, the greatest vision that the company aspires to accomplish in future?
- How does your company intend on getting there?
- Tell us about your company’s resources and infrastructure, and all relevant information that will illustrate the scale of the projects that your company is able to take on?
- Tell us about the things that can be placed on your company’s brag sheet: the greatest accomplishments over the last few years that the company can be most proud of, the crew and expertise that you have on board, any accolades that you have earned, professional associations and recognitions, etc.
- Who are your company’s greatest competitors and in what way is your company different from these competitors?
- What are your company’s greatest strengths as a company?
- Are there concrete examples and/or figures of actual initiatives and spend on the staff’s development and growth?
- What practices and standards does your company currently adhere to and how is it applied in practice?
- Can we please get a summary of the current projects that your company is working on, in the following format: project description
- Project scope
- Project value
- Any particular challenges or unique components, if any
- Achievements/outcomes, if applicable
14. What is currently your company’s flagship project and why is it a flagship project?
15. Does your company have a social development plan or initiatives in place?
It will be appreciated if you could get the relevant person from your company to address these at your convenience.