PHASE ONE

1. Pre-Production

A. Understanding the Brief

• Client completes a Standardised Briefing Form.
• Studio (in consultation with Client) ensures insightful grasp of Brief.

B. Sourcing Reference Images

• Studio either shoots relevant photographs; or sources existing images; or both (depending on specific requirements).

C. Character Casting

• Client selects Character/s Facial Features from various reference images.
• Client specifies other factors: Gender; Age; Complexion; Hairstyle; Body Type; Attire and Accessories.
• Client specifies preferred (PANTONE) Character/s Complexion.

D. Scene Composition (Using Mannequins)

• Studio (in close consultation with Client) creates several Mannequin scenes (excluding backgrounds) from which Client makes a single final selection that will inform sketches.

NB Factors to be considered include:

• Camera: Angle, Distance and Lens Focal Length
• Location: Indoors / Outdoors / Urban / Rural / Other
• Ambience
• Props

PHASE TWO

2. Production

PHASE THREE

3. Post Production

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