11 Apr Why Should You Have An Interactive Infographic This 2017?
If you still considering having a still infographic, guess what? you still stuck in the past. Animated and interactive infographics are the future. Interactive infographics engage with viewers better and can help add interest to topics that might otherwise come across as dull.
An infographic is a popular form of content marketing that can help you simplify a complicated subject or turn an otherwise boring subject into a captivating experience.
Our brains process images differently to visuals. Visuals are processed in simultaneous, as this part of brain is relatively old in evolutionary terms.
Why the digital move?
In the world, we live in today “content is king” but not everyone has time to consume all of it. However, we live in a digital world where everything is interactive, so on the flip side of the coin I would say “interactive content is king”.
Statistics show that interactive content marketing helps businesses to get distinction in the market.
Interactive infographics lay a firm foundation for generating and converting leads. Further, it makes your marketing plan livelier and engaging.
In a nutshell, interactive infographics allow you to…
- Paginate your infographics for easier navigation
- Allow users to click and reveal more information
- Get users to highlight certain areas of the infographic
- Add scrolling affects
How does an animated infographic benefit your company?
An interactive or animated infographic has essential elements that are vital for businesses. These critical components can:
- Attract an audience
- Increase engagement
- Boost site traffic
- Use as one technique that supports goals for increased search visibility.
- Most powerful way to attract backlinks
It’s easy to see why more and more brands are looking to embrace the benefits of interactive content (animated infographic) into their overall marketing strategies.
What is the impact of an animated or interactive infographic?
It’s no surprise that infographics perform incredibly well as a form of visual content marketing. The fact is that we are living in a world that creates new forms of content each day.
- If your infographic can attract customers or even inform them, then undoubtedly it will boost your sales and generate high revenues for your business.
- Interactive or animated infographic plays a vital role in maintaining the attention of online audiences when they come across your content in search of information.
- They are highly effective in educating your consumers.
How do you distribute Interactive infographic?
If you haven’t thought about influencer marketing as a source of distribution, then certainly consider it. If you’re providing value to your audiences, they’ll usually be more than happy to share your content.
As for paid amplification, it’s a good idea to test platforms, including these:
- Twitter ads
- Facebook ads
- LinkedIn ads
- YouTube ads
- Googles ads
If you’re not already using any of those, first determine whether your target audience is there. Then test on a small scale and increase budget as you see results come in.
How do you get hold of an interactive infographic?
Guess what it’s true when they say “ask and you shall receive’’ depending on how much you have, just joking. Media agencies are a great example, for instance Breeze Website Designers (BWD) has managed to help brands achieve bringing commutation ideas to life for the past 10 years.
It’s no doubt that BWD will provide you with amazing interactive infographic and their client tell will vouch for that.
How much does it cost to obtain an interactive infographic?
As you may know, making an interactive infographic requires a lot of effort. It is not a one man’s job to interpret the data, come up with great visualization techniques and finally design it. So, it is better to hire a team which has people who are experts in each field, than hiring a freelancer who may be expert in one field and not so good in others.
Breeze Website designers has a data analysing team, conceptualising team and a design team who are gaining expertise in their respective fields to give the best output for the client.
Pricing model:
It’s a bit complex and we can think of different schemes such as the following:
- Total effort required for the work (This is a man hour measure for the effort required for a work done)
- Volume of work from the client (It saves us a lot of time if we are engaged on a continuous basis or on a repetitive mode, it saves us time understanding requirements, preferences and marketing effort and time)
- Time span
Conclusion
Interactive content is powerful stuff – from boosting click rates to gathering more data and converting more leads. And it’s not rocket science to get started: Take any of your existing content and pull out themes, concepts, and ideas that could inform an interactive experience.
Remember what is crucial is understanding your audience and their needs, powerful content will result in an impactful interactive infographic. 2017 is really the year that your company goes digital with interactive infographics.
Be bold and take the first step by contacting www.bwd.co.za/contact/