Do you know you can use video to advertise the majority of your business? Yet many of you aren’t sure where video can be used. A video is an effective way of advertising your company. According to Wyzowl statistics, 61% of businesses have incorporated video as a marketing tool. I will discuss 5 reasons why video is a marketing powerhouse and begin the steps towards a video marketing strategy that’s integrated with your digital marketing initiatives.

Introduction Videos

Event-related Videos

• Awards Ceremonies Videos:

• Conference Videos

• Publicity Event Videos:

• Launch Parties Videos

• Team Building Videos:

• Event Teaser Videos:

A teaser video is a “behind the scenes” look into what your event is all about. It helps explain:

• What the event is all about.
• Who should attend.
• Answers to common questions about the event.
• Basic logistics.

An event teaser must have personality and warmth in the message. As a video, you can show the actual people behind the event and add your own culture and personality into it. This will engage viewers and make them interested in the event. A full event video will consist of a story: going from a build up of small events throughout the day to the big event and the overall achievement (such as finding out the winner of a competition). The event can be on one day or spread over weeks or months.

Sales and Marketing Videos

Sales and Marketing videos include:

1. Promotional Videos

2. Product Demo Videos

3. Testimonial Videos

4. Branded Videos

5. Airport Media Videos

6. Social Media Videos

7. Video Email Videos

8. Website Cinemagraphs

9. Commercials

Promotional Videos

Product Demo Videos

Showcase your product or service by means of an animated video or live-action.

An animated product video can be the perfect way to show potential customers how a product works and the benefits of using it. Unlike live action, animation gives you the freedom to break out of the real-world and simplify complex ideas or processes using whatever environments, characters and graphics you dream up. Videos like these allow current and potential customers to see your products in action at their own convenience, without having to rely on a rep to walk them through the process. Of course, videos like these are also valuable selling tools, as salespeople can send them along to prospects before or after meetings.

Customer Testimonial Videos

Branded Videos

Website Cinemagraphs

A cinemagraph is using a video or gif that play in the background of your website. This attracts a reader’s attention to the clever use of movement. It also allows viewers to interact with the website and stay interested and navigate through the website. Click on image below to see the effect. Promotional videos are similar to company profile videos as they introduce your business. However, they are used to introduce your brand, services or products without putting too much information about your company profile. They can be seen as videos that are used after the company profile video has been attained. Promotional videos can include holiday greetings, specifying a specific holiday to entertain clients.

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Commercials

Information Videos

Information videos consist of:

• Tutorial Videos

• Animated Explainer Videos

• Educational Videos

• Infographic Videos

Tutorial videos are instructional videos that walk viewers through the proper way to use your product or service. For a website or mobile app, this usually involves a screencast and step-by-step directions on how to perform certain functions within your user interface (UI). For a physical product, this may include some live action shots of your product’s features and a visual guide to making them work. Tutorial videos cut down the ambiguity for users working their way through your product or service, which means fewer calls or emails for your customer support team. Rather than trying to talk someone through their issue with detailed copy, or crafting an instruction manual, tutorial videos allow users to follow along visually. Finally, since so much of your content marketing strategy will likely be geared toward non-promotional, thought leadership content, you should utilise video for those purposes too. The easiest video type to start with is the “how to.” This is a great opportunity to repurpose blog posts that require lots of screen shots and visuals to effectively demonstrate a particular process. As they say, if a picture is worth a thousand words, then a video is worth a million!

Animated Explainer Videos

An explainer video is designed to explain your company, product, service or subject in a way that your audience can understand. Most explainer videos cover:

• The problem
• The solution
• The features and benefits; and
• How the solution works.

An explainer video must be short and engaging, while still conveying valuable, concise information.

At BWD we begin with understanding the company, product, service or subject we’re trying to explain. As a team, we then brainstorm creative ways to present and explain the content. A good explainer video concept needs to balance creative and strategy. The creative is required to engage the viewer and give them a reason to care about watching your video. The strategy is required to ensure you deliver a message that resonates with your viewers and motivates them to take the desired action.

Educational Videos

Educational video content is useful, informative, share-worthy content that helps position you and your company as an expert or thought leader in your field.  It could be a behind the scenes look into how your product is made, an animated infographic, or a video about current trends in your industry.  You might also consider turning your most popular blog posts and most frequently asked questions into educational video content.  If it’s something your audience would benefit from knowing, it would make a good candidate for a video. Educational videos should be used to generate awareness and build trust. They are not meant to sell a product or service. They’re most successful as an engagement tool on social media or strategically placed on your blog as part of your content marketing efforts.

Infographic Videos

Turning an infographic into a video. Infographics:

• Also known as Information graphics

• A graphic visual representation of information, data or knowledge intended to present information quickly and clearly

• Can improve cognition by utilising graphics to enhance the human visual system’s ability to see patterns and trends

An infographic video combines storytelling, visual text, and a voice-over to make complex issues understandable, memorable and to highlight certain points.

Entertainment Videos

Entertainment videos include:

1. Music Videos

2. Travel Videos

3. Behind the Scenes Videos

Music Videos

On social media, video is proven to be the strongest type of content – it leads to the most engagement, the largest number of views, and spreads faster than any other type of content. Not many groups are putting the time and care necessary to produce a professional music video – and that’s why you should beat them to it! A really solid sounding and looking video will make you stand out among your competition and give you a sense of professionalism. A music video can give you an edge over your competitors.

Travel Videos

Travel videos are a great way to show places or to advertise incentive trips for your company – and it motivates to staff to work even harder knowing they have the opportunity to go on holiday!

Behind the Scenes Videos

Do you have funny moments in the office or processes that you go through in completing a task? Why don’t you create a video showing the steps towards the end goal? This will help people understand what goes on ‘Behind the Scenes’. Show your personality and culture in the office environment. You can show silly and more human moments – tripping up or pulling pranks on colleagues. The video could be moments when making any of the videos in this blog: from music videos to tutorials to testimonials. All the bloopers could be transformed into one behind the scenes video.

News Videos

News Videos include:

1. Online Journalism Videos

2. Interview Videos

Online Journalism Videos

Bringing light to a matter in the news or creating your own company news channel could interest viewers in a more catchy way than writing an article.  Video can capture the audience’s attention more easily and for a longer period of time due to a deeper connection to the story. Instead of words on a page, there are actual moving images of a news event in video journalism.

Interview Videos

Interviewing a well-known person in their field about themselves and their achievements. Being interviewed on a certain topic – expertise. Interview to help promote a product or service – brains behind the operation. Informational, promoting a cause.

Remember videos can cover multiple sections in one video e.g. Promotional and branded video. If you are interested please contact BWD Advertising for your video marketing strategy plan.