28 Feb Video Trends to look out for in 2017
Prepare your Marketing strategy this year, and what better way than to use video. It is the most versatile solution out there. But wait a minute, to keep current you need to know the trends flying off the racks in 2017. Now you’re probably thinking Why should I use video? Here’s why:
Why use video as a tool for your business?
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- Generates more leads.
- Around 55% of people watch videos online every day. Viewers engage with moving images more than static ones.
- 65% of video viewers watch more than ¾ of a video.
- Using current trends attracts more clients to your services.
- According to Forbes, 59% of executives would rather watch a video than read text.
- As of 2017, 63% of businesses are using video as a marketing tool, so why don’t you?
Trends of video in 2017
Want to keep up with your competition? Why not be a step ahead of the crowd and immerse yourself into the latest video trends out there. Here are the top 10 video trends currently being used:
1. Increased Use of Facebook Videos
People are starting to showcase their stories with video, which they share on social media platforms such as Facebook.
Why should you be using Facebook?
- 500 million people are watching videos on Facebook every day with fewer people using text than ever before.
- The Facebook timeline for brands saw a 65% increase in engagement of visual content, which includes photos and videos.
2. Live-Streaming Videos
Creating live videos allows for a new opportunity for marketers.
What is a Live-Stream video?
- Broadcasting a live video to online users
Viewers feel a sense of urgency to watch a live video compared to one that is posted after the event. Viewers also know once viewed it cannot be viewed live again. Although it’s limited because it creates a sense of urgency to watch the video NOW, it is a popular trend today.
3. Multi-Channel Marketing
Using different channels to market a product or service allows for more exposure to your company’s offerings. Social media allows content to be shared and clients to interact. This gives you constant feedback from your clients.
Multi-channel marketing boosts your business as more people are exposed to your videos through different channels, which have different target audiences.
4. Virtual Reality
Virtual Reality (VR) is software programmed using a 360-degree video displayed on a headset device. When the headset is put on your head you are immersed into another world. It creates a realistic display of an imagined place and is used primarily for video gaming. Sports events have used them to show highlights and reviews. Accommodation institutions have used 360-degree video to showcase their property.
- 7% of businesses have used VR video for marketing purposes. Out of those, 59% of those businesses have said that VR video was an effective marketing tool.
- 82% of consumers have been encouraged to take action after watching a business’s marketing video.
VR is becoming easily accessible for marketers, so why not use VR and 360-degree videos to market your company.
5. Integrating Email & Video
Video will make emails shorter using less text and focusing on the visuals. Adding video into an introductory email increased the click-through rate by 96%. Newsletters with embedded videos can be used to build consumer relationships through creative brand storytelling.
6. Increased Use of Targeted Advertising
What is targeted advertising?
- Getting access to a specific consumer’s details and monitoring their behaviour online, creating statistics.
- From those statistics, a general campaign is generated to suit that consumer group.
- The benefit of targeted advertising gives an identity to a certain audience that is attracted to your product or service.
Knowing your consumer benefits your business, so start using targeted advertising today.
7. Integration of Video and Web Design
More people consume visual content that is moving (i.e. video). It is beneficial to use video as it shortens the amount of content you can consume that would take longer to convey in textual format. Marketers will find new ways to use video in websites, creating a more interactive space for viewers to enjoy.
Videos can be added as backgrounds in your website. Interactive website videos allow the consumer to become immersed in the content, clicking and watching videos unfolding.
- 80% of Internet users recall watching a video advertisement on a website they visited in the past 30 days.
- The average user spends 88% more time on a website with video.
Therefore video is very effective to add into your website, giving life and making your website become timeless and unique.
8. Animated Gifs
What are animated gifs?
- Animated gifs are short videos that convey a message in less than 5 seconds and loops.
- Used to tease consumers of a businesses’ offerings.
It is an effective way to get your message across in a short amount of time, and also keeping your consumers on edge. Some brands have accepted it as their brand culture and use them often to connect with their audience.
9. How to Videos
An increase in ‘How to’ videos have been trending recently.
What is a ‘How to’ Video?
- A video that shows you how to do something.
- Another name would be tutorials.
- It is beneficial as it educates and informs consumers about certain products and services.
These videos target specific niche markets with targeted advertising.
10. Creating a Series of Videos
What is a series of videos?
- Having one long video or concept be cut up into bite size pieces for viewers to understand.
This creates a series of videos that explain sections of the same topic. This also helps to build up anticipation and engages the viewers.
These are a few video trends being used currently that could set your business apart from the rest. To keep your business in the game why not try video marketing? And with all these trendy new ways of using video in the digital space, you have nothing to lose.
Here at Breeze Website Designers, we can create videos that excite and make you stand out from your competition. Just get into contact with us on www.bwd.co.za