01 Aug Producing A Successful Corporate Video
There are several types of corporate videos each with their own agenda. In this guide, I will be addressing the process of creating a standard interview style corporate video. Depending on the type of corporate video that you wish to create these steps may vary slightly, but the overall process will be very similar.
Brief
The corporate video production process usually begins with an inquiry from the client. During the initial briefing the client will give you all the necessary information, this includes the purpose of the video, the intended audience, what they want to communicate, and how they would like to communicate that message.
Budget
One of the things that you will need to establish starting with the production is understanding the client’s budget. In video production, there is always a triangle of quality, time and budget. So a client can afford to spend less may be able to have their video produced faster. If the client has a budget, it can be possible to do something amazing for them but it may take a little longer to produce.
Concept Development
The concept of the video will be developed in more detail. This will involve communication between the video production company and the client. The audience that the client is trying to target and the best way of reaching them will be identified during these conversations. Establishing the best way to reach your target audience is critical. The audience does not want to have their time wasted. They will watch a video only if it delivers something of value to them.
Time Frame
Deadlines for the video production will need to be organized. These will take into consideration the feedback that a client will give to the initial draft of the video and the time necessary to incorporate them into the final version. At Bold Content we use scheduling software to ensure that the video is produced according to the timeline established at the beginning of the project.
Location Inspection
To make sure that the best video is captured the video production company will often perform an inspection of the location where filming will take place. Things to look for include glare from the windows or background noise. Another consideration will be foot traffic coming through the office. This will involve selecting the best place to conduct the interview so that it causes the minimum disruption to the office while capturing the best quality film.
Preparing for the Video Shoot
On the day of the shoot, the production house will set-up for filming before the client arrives for interviewing. This is to minimize the amount of time that they need to spend before interview. This will include pre-lighting the scene and identifying any potential sound problems, for an example a noisy air conditioner or telephones.
It also important that when the video production house is setting up that they are observing all of the property safety and health parameters and being respectful of the client’s workspace. When the client arrives at the set for the interview they will be equipped with a Lapel mic and a quick sound check will take place. The director will work to put the client at ease so that they are completely comfortable about appearing on film.
Lights Camera Action
Preparations done prior to shooting the amount of time required for the client interview is usually relatively short. A client interview can typically be conducted in as little as half an hour. Have at list two camera shots to give different angles used before the subject enters the room.
Post Production
After the shoot is done the footage is then sent out to the editors. The first draft edit will be sent to the client, at this point the client should provide as much feedback as possible. This is time for the client to talk about everything they want changed with the video. These suggestions will be incorporated into the second draft of the video.
The second draft should only be minor changes that need to be made to the video. During the final stage of the video edit, the render will be in full master quality. The client will then be provided with the opportunity to view this final version of the video for their approval.
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