If you are new in the world of marketing, you could probably be wondering "What do B2B and B2C even mean? Believe it; these two terms are only common to marketers. To get you started, let's define them.B2B (Business-to-Business) is the kind of marketing in which...
The development of creative advertising is not an easy process and those responsible for its development - i.e. art directors and copywriters - need to be able to identify with the target audience. When developing and analysing advertising ideas, creative directors, account planners and clients regularly...
Gone are the days of relying on the door to door marketing, making face to face pitches to customers. Relying on television, print ads, and commercials are not enough to gain your audience’s attention. It’s the age of social media. If you want to succeed...
Everyone wants to be #1 on Google. That is the goal, or it should be the goal of everyone who owns a website. But it takes time. A Lot of time, actually. It takes much time and effort to improve your rankings and visibility on...
Choosing the right profile for your business design plays a vital role in leaving an everlasting impression on your clients. The company profile provides a demonstration of the potential audience about the effectiveness of the brand in meeting their requirements. It is a prerequisite to...
Are you an aspiring entrepreneur? Or a businessman in need of expansion and success? Experience fast business growth by bringing e-commerce into play. The use of content management systems in building e-commerce websites has brought about a fantastic and positive transformation in business growth nowadays. With...
My internship here at BWD advertising has been amazing so far. This is my second week as an intern at BWD Advertising. I started this journey with BWD Advertising on Monday, October 7th, 2019, being an assignment I needed to complete from my college, Boston...
Have you been hearing the term brand identity being used often and been wondering about how important it really is? It is supremely imperative for a small business to develop a solid brand identity. This will aid in establishing the brand image. However, the reality...
The importance of a website to any business in this digital age cannot be overstated here. A business website can be used for accomplishing different marketing strategies for helping your business grow. Compared with other advertising channels, the internet has a wider reach. A website...
Having a solid graphic design process helps us deliver better designs. Although the graphic design process is relatively standardized, there are ways to improve the workflow. There are different stages of the graphic design steps we take into consideration when designing a website. Well-designed websites...