When it comes to developing a successful marketing campaign, there are several vital steps that you need to follow. This blog will look at each step, giving you a comprehensive guide to the entire process. Step 1: Set Your Goals The first step in any marketing campaign...
Animated explainer videos are the current buzz for any marketing campaign, but without the right copy, it’s just cool pictures with no direction, that won’t yield the results you want. These videos capture the brand essence and highlight significant points the brand or product has...
Do you ever wonder if all the Facebook ads you see in your news feed are effective? It’s especially interesting considering that sometimes you find them to be annoying and a total nuisance. In actuality, they can work wonders and if you’re a business owner,...
The building of websites for the promotion of internet business plays a crucial role in enhancing sales and profits in the marketing field. How to create a website for an online business and how to make it search engine friendly are some of the common...
Website promotion is a dynamic process that requires constant work both on the website and through accompanying marketing activities to retain existing and attract new visitors. Your website must be the main reason for the increase in visitors. Therefore, the trend of increasing traffic must be...
I embarked on seeking a workplace practical opportunity as part of a practicum fulfilment of the BBA (Hons) in Media Operations Management qualification. I was fortunate to be granted a customer relations internship opportunity at BWD Advertising for a period of two weeks. I was allocated...
With so many traditional and unconventional ways to market your organization nowadays, corporate video shoots are often overlooked for fear of being time-consuming and daunting. Well, worry not; it need not be such an unnerving task to seamlessly produce top-notch promotional videos with these simple guidelines,...
Owning a website today is paramount for anyone aiming to make a living on the internet. Look at it like this. A website is your digital portfolio. It may house your business, work resume, blog, or other digital assets. More than that, creating a website is...
My time as an intern at BWD Advertising has come to an end, after being an intern for almost two weeks. As I needed to complete my assignment from college, Boston Media House. Firstly, I would like to thank my boss, Bongani Gosa, for allowing...
The days of physically going to the store to purchase a product, only to find out that the item is no longer available, are over! Consumers can now utilise social media, Google search, and e-commerce for, or to search for information regarding a specific brand....