A successful business can often depend on what one does and doesn’t do in terms of marketing themselves online. Its important not to confuse a digital marketing plan and a digital marketing campaign. A digital plan refers to the series of actions taken to achieve...
One of the biggest mistakes that companies around the world make is forgetting that their customers are human. While it may seem obvious, many companies see their customers as statistics or numbers on a sales sheet. Consequently, their brand’s tone conveys the same monotonous notions...
Disruption In The Advertising Space [00:00:00] Man: Strong, black, and bitter sweet. BWD is ruffling feathers in the advertising space by highlighting the lack of transformation in the sector. Founded in 2006 by Bongani Gosa, the company is attracting blue chip clients and already paying it forward...
I'm currently doing my LLB second year at the North West University of in Mahikeng. During the June 2017 school holidays I did a short internship/vacation work at BWD Advertising at the end of the internship I was asked to write a blog on the...
How to make sure your customer service team is skilled, empathetic, and engaged. Improve customer service. No matter how great your product is or how talented your staff is, one of the things that customers are most likely to remember is the direct interaction they...
The last thing you want is to keep investing time on content marketing without evaluating the amount of value it adds to your business. You need to confront the reality that your revenue, traffic on your site as well as your audience grows exponentially as...
Interesting fact, Social media users have risen by 176 million in the last year. A million new mobile social users are added everyday, specifically, that’s about 12 users per second. The growth of social media is exponential, and is only going to elevate as time...
Digital, digital, digital. Is the hottest thing since PB & J were put together, and rightfully so, millions use the Internet everyday to get information or to post their own. Nowadays people will grab their phones, laptops or computers to search for whatever they may be...
Giving good feedback is integral to good design. While I’m sure all designers, myself included, would love to just come up with a gorgeous design without asking anyone else for their opinion, good design can be made better by working within limitations and incorporating the...
If your idea of content marketing entails dropping the occasional blog post online and hoping it makes a splash, you may need to rethink your strategy. Taking your content-marketing campaign from good to great means always being on your A-game, focusing with laser-like precision on...