One of the longest standing forms of ancient art is storytelling. The first ever group of human species to engage in storytelling may have done so to educate future generations, and for leisure (amongst other things) but in this day and age, this form of...
When promoting a product or service it is important to choose the medium carefully, be it print, billboard, video or digital. An explainer video is probably the best medium to use as there are so many benefits such as an increase conversion rates, generating increased...
https://soundcloud.com/bongani-gosa/disrupt-with-mpumi-nhlapo-powered-by-t-systems-31-oct-disrupting-media-advertising-pr Man: This is cliffcentral.com. Mpumi: Good morning, and welcome to "DISRUPT with Mpumi Nhlapo." Thank you, once again, for joining us on the show. We're gonna do things a little bit differently today. I've got not one, but three guests that have joined us in the...
An internship is of great value to any CV as it allows us, students, the opportunity to apply our knowledge and skills in a professional setting and it exposes us to the industry. But a good internship should encourage you to work to best of...
It is has been said that content is king since it’s one of the driving factors of SEO and marketing, but once you have created brilliant content just like creating a new revolutionary product how do you do you publicize it or get people to...
What Is An Influencer? Influencers are seen as “ordinary” people who carry influence over others and are often referred to as social media personalities or YouTubers with a large online following. Marketers often endorse these individuals to entice potential customers to try certain products or services....
Talkbots. Chatterbots. IM bots. Also known as chatbots, these computer programs are growing in popularity in customer service and information acquisition. Why? Because, with the ability to believably simulate human conversation, more and more brands are considering this technology. While algorithms are definitely involved in writing the...
As an entrepreneur, we know that converting your target audience into loyal customers can be daunting without the right tools. It can be frustrating being in the dark, so we’d like to shed some light on a crafty little tool to we like to use...
Someone asked a question...
Do you know how powerful a marketing video can be for your company? Why not make space in your marketing budget? Money is often spent on static designs, posters and online banners, which do bring in a lot of traffic however it doesn’t stimulate the...