26 Oct Influencer Video: Maximize Brand Awareness!
What Is An Influencer?
Influencers are seen as “ordinary” people who carry influence over others and are often referred to as social media personalities or YouTubers with a large online following. Marketers often endorse these individuals to entice potential customers to try certain products or services. They leverage influencers’ expertise and established trust in order to create awareness and brand loyalty. Because of this, influencers have become the “evolution of word-of-mouth”.They can have more power than celebrities and are much more affordable. Their influence derives from the fact that the public sees these influencers as “real people” and see their ‘status’ as reachable.
A great example would be a local influencer, @MihlaliN. She has over 45 000 followers on social media and her YouTube channel alone has been viewed more than two million times, which puts certain products at a great exposure.
How Does An Influencer Video Benefit Your Campaign?
Consumers want tailored solutions and are likely to be more receptive to recommendations from a person they respect and trust than to traditional advertising. For example, have you ever wanted to do a radio campaign but didn’t have enough funds to feature in the prime slot? Your second option might be to book a slot that doesn’t have a major following. We’d rather encourage you to use an influencer.
Let me break it down, if a popular radio show has 500k listeners countrywide and your influencer has 300K followers of the right audience – your influencer will more likely have a higher ROI Consumers want tailored solutions and are likely to be more receptive to recommendations from a person they respect and trust than to traditional advertising.
For example, have you ever wanted to do a radio campaign but didn’t have enough funds to feature in the prime slot? Your second option might be to book a slot that doesn’t have a major following. We’d rather encourage you to use an influencer. Let me break it down, if a popular radio show has 500k listeners countrywide and your influencer has 300K followers of the right audience – your influencer will more likely have a higher ROI.
Influencers Effectively Reach Your Target Audience
Through relevant influencers, your content is placed in front of social users that are already interested in your niche. You don’t have to spend additional funds on testing and finding your audience – the influencer has already fostered this audience on social media. In fact, research from Twitter shows that 49 percent of consumers seek purchase guidance from social media influencers.
The Benefits of Using an Influencer
There are many reasons a brand should consider the idea of influencer marketing. Check out these benefits.
- Brand awareness
- Authenticity
- Building trust
- Client acquisition
- Sales Leads
- Access to more content
Your business could easily find an influencer that’s relevant to your objectives and the market segment you’d like want to associate your brand with.
How Much Will An Influencer Video Cost?
One thing to bear in mind is that, for an influencer video campaign to be a success, you would need to release a series of them.
This is for you to build credibility with your target audience, rather than paying millions for an advert, which might not give you your intended results.
Advertising agencies such BWD Advertising agency have a tailored budget structure that can help you obtain your target.
Conclusion
Influencer videos are the bridge between you and your target market, so give your marketing efforts an edge over rest with an engaging campaign and see the results for yourself.
If you’d like BWD to help out with your influencer campaign, our social gurus would be more than happy to get in touch with a suitable influencer. They might even get a little star-struck contacting them!
Send us a message through the ‘contact us’ page to get started.