02 Aug Edmond Hlophe BWD Intern Podcast Video
Overall Look & Feel: We decided to revise our BWD Marketing Podcast’s look & feel with a fresh modern design. We chose to keep it out of the box with our stunning 3D intro and then keeping it clean with our choice of minimalist lower thirds. We also took the opportunity to keep our viewers up to date with what’s happening at BWD by dropping interesting links throughout the video.
Description: We interview our super talented copywriter Edmond Hlophe to find out what he does at BWD.
Video Production Team
Video Editor: Thabelang Nthaba
Director Of Photography: Sibusiso Radebe
Camera Men: Venus Bambisa, Thabelang Nthaba, Sibusiso Radebe
Video Transcription
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My name is Edmond Hlophe. I went to Vega School of Branding and I did a BBA in Brand Management and Building. I guess I grew up enjoying books and reading and stuff, and that kinda made me want to study something related to English. But I had to find a career field that would still interest me but not be solely focused on just the language and reading obviously. So I discovered my passion, I guess, for branding later on in life, and copywriting was kind of the marriage between branding and the love for language and books.
I guess I’ve learned basics, like work-context-related basics, like content loading onto website and stuff. But more importantly, I had learned…one of the things [inaudible 00:01:21] always emphasizes is practice, practice, practice, and yeah, that has kind of been drilled into me and it has been an important lesson.
I mean, obviously, having the experience helps in your job and performing job duties, and in that regard, I’ll be more prepared. But also, one of my, like, character flaws, one of the few character flaws is that I am not a good communicator, but the experience has pushed me to force myself to better express myself and communicate.
Working with the BWD team has been the best experience. Everyone is welcoming and the environment is very open and inviting. I was nervous at the…during the first week and the team welcomed me, and yeah, it’s been a pretty cool experience. There’s a lot of fun in the office and jokes and house productivity when you’re relaxed and confident, yes.
Communication is a most important factor for me working in a team, but also not just communication but effective communication. So we are all humans, there are emotions that we feel and go through, but when you come to work and…that should be your focus and that should be…your end-goal is to be effective in your job and delivering the best results. So you need to communicate with as little personal and emotion as possible, so yeah.
The best advice I could give for students who are looking for internships is that firstly, you should start looking early. As soon as you start third year, I would recommend that you start looking for internships because the sooner you start, the more chance you have of getting exposure to as many different agencies as possible. But also, I had like the misconception that it would be easy to get an internship because of the value I’d be…that would be recognized by a company, a prospective company or agency, but the reality is that there are a lot of people applying for jobs and internships, so you need to make yourselves stand out somehow and I don’t know, you just need to find a way of making yourself stand out. And lastly, I’d say, apply to BWD.
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