As an account manager in the digital marketing industry, I have noticed that there are some misconceptions about designing a website. Web sites have different purposes depending on who the target audience is. Some websites are created to generate sale leads, others to establish an...
A website is the face and one of the main selling points of a company. The point of the website is to inform the user/customer about your business. The website needs to speak fully about the brand and what the customer can get out of...
Effective marketing is a persuasive tool that guides consumers to experience a sense of value for your product or service. It is a strategy of both analysis and application that figures out what consumers want and how best to supply them with it. Digital marketing...
So, you have had your website online for a while now, but you are faced with a new challenge. Your website isn’t getting any traffic. If your website is not getting any traffic, it also means your business is not generating any sales from your...
Whether you’re getting a designer to build your website from scratch or re-purpose an existing one, there’s a difference between a website that’s just going to hang around in the online vortex ‘looking pretty’ and one that’s going to WORK for your business to generate...
Project management has become such a useful tool in all types of businesses. The main intent of project management is to help streamline employees and their jobs to make sure that the business runs smoothly. Project management has found itself to be quite useful in...
In this day and age it is not enough to just have your presence online, simply having a website is not enough. Every single business you can think of has a website. So what makes your website different from the rest? What makes your company’s...
Let’s face it; the first thing that attracts you to someone is not his or her personality. Searching for a client on the Internet can very well be compared to online dating. You ain’t even going to click on that profile if the person’s photo isn’t...
So your shopping around to buy a pair of jeans, you know the type of fit that suits your body just right, the type of length, the quality, right down to the specific shade of blue AND what it costs. In fact, you probably stick to...
Web design trends are consistently moving, with 2014 almost half way done key emerging trends simplicity, cleanliness, and focus on smaller screen size. The battle for the small screen is really prominent now as most people are accessing content on their phones and tablets with an...