Homepage Your homepage is your storefront. In a few seconds, a site visitor will make a decision whether your website is worth exploring or not. In a brick-and-mortar business, no one will even dare come in if they do not know what your store is...
The building of websites for the promotion of internet business plays a crucial role in enhancing sales and profits in the marketing field. How to create a website for an online business and how to make it search engine friendly are some of the common...
With so many traditional and unconventional ways to market your organization nowadays, corporate video shoots are often overlooked for fear of being time-consuming and daunting. Well, worry not; it need not be such an unnerving task to seamlessly produce top-notch promotional videos with these simple guidelines,...
Google Analytics is, no doubt, a fantastic product for finding out stats about your association’s audience. Out of the box, it can help you find out more about your audience, where they came from and their behaviour on your website. But there are some features...
Consumer engagement is becoming more important than ever as we face busier lives, shorter attention spans, and saturated markets. The longer you can hold a conversation, the better. Marketers say that interactive content is effective at engaging with consumers, versus static content which is only 70%...
Before I begin, let me warn you that this article is not going to reveal any magic tricks that would get you to the first page of Google search results overnight. These kinds of things require effort, patience and persistence. At the same time, this post...
If you are new in the world of marketing, you could probably be wondering "What do B2B and B2C even mean? Believe it; these two terms are only common to marketers. To get you started, let's define them.B2B (Business-to-Business) is the kind of marketing in which...
Growth Marketing In simple terms, growth marketing is “the process of testing marketing strategies aligned with KPIs and measure the performance of it.” More so than traditional marketing, growth marketing focuses on maximizing the lifetime value of a customer, while minimizing the cost and time it takes...
[embed]https://www.youtube.com/watch?v=OM8Wg7kDBqw[/embed] Allon: This is The Big Small Business Show, and this is our expert slot. And today in the studio with us, we have Bongani Gosa. He is the founder and CEO of BWD Advertising. And we're going to be talking about making your own corporate...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text] A brand is a unique name associated with an image for a product or service that appeals within the consumers' mind. Briefly, it is a visual and verbal advantage to depict the centre of your business. It is...