If your idea of content marketing entails dropping the occasional blog post online and hoping it makes a splash, you may need to rethink your strategy. Taking your content-marketing campaign from good to great means always being on your A-game, focusing with laser-like precision on...
Ever wondered why you’re not standing out? Why your competitors are doing better or why they have so much advertising out? The answer is simple. Your competitors want to improve their brand by getting their message out to the world, telling consumers what they do and why...
[vc_row][vc_column][vc_empty_space height="30px"][vc_column_text]Do you know you can use video to advertise the majority of your business? Yet many of you aren't sure where video can be used. A video is an effective way of advertising your company. According to Wyzowl statistics, 61% of businesses have incorporated...
Maintain a Consistent Brand Identity Across Social Media Networks A brand consists of interconnected arrangements of ‘business personality’ traits. It is important to keep these ‘traits’ of your brand in mind and most importantly, consistent , even on different social media platforms. With the blasting development...
Prepare your Marketing strategy this year, and what better way than to use video. It is the most versatile solution out there. But wait a minute, to keep current you need to know the trends flying off the racks in 2017. Now you’re probably thinking Why...
If you are in the market for transforming the way your business DOES business online, investing in an eCommerce website is going to help you convert your site visitors into consumers. We’ve put together a list of The 20 Most Important Features to look out...
The notion of rolling out a digital marketing campaign strategy may seem daunting at first, especially when one considers all the shifting pieces, which often mean a single opportunity to either succeed or fail. The truth is, approaching a digital marketing strategy is not that...
If you’re looking to compile a killer content marketing strategy to attract and engage your target audiences to the max, then including a podcast is a must! Just to recap, podcasts are audio files that you make available for download online - almost like a...
When was the last time that you have physically written a letter to anybody? That you neatly folded into an envelope, placed a stamp, wrote the delivery address on the cover, and walked down to your nearest post office to get it delivered?Writing letters, which...
A digital marketing strategy should be purposefully designed to drive business results, fast-track growth and accomplish optimal impact; for minimal spend. And whilst there is no one-size-fits-all template for it, studies show that all great digital marketing strategies do have a few common denominators. We...