One of the longest standing forms of ancient art is storytelling. The first ever group of human species to engage in storytelling may have done so to educate future generations, and for leisure (amongst other things) but in this day and age, this form of...
When promoting a product or service it is important to choose the medium carefully, be it print, billboard, video or digital. An explainer video is probably the best medium to use as there are so many benefits such as an increase conversion rates, generating increased...
As an entrepreneur, we know that converting your target audience into loyal customers can be daunting without the right tools. It can be frustrating being in the dark, so we’d like to shed some light on a crafty little tool to we like to use...
We can’t argue the competitive nature of the marketing environment. The trick lies in knowing how to get the relevant information to your target audience. Before the dynamics of the marketing game changed, marketers had to search for their customers. Inbound marketing flips the script;...
Regardless of your industry, you will have to eventually have to give in. The opportunities that come with social media are endless. If you want people to know who you are, then it’s important to put yourself on these social media platforms and exploit them...
A successful business can often depend on what one does and doesn’t do in terms of marketing themselves online. Its important not to confuse a digital marketing plan and a digital marketing campaign. A digital plan refers to the series of actions taken to achieve...
How to make sure your customer service team is skilled, empathetic, and engaged. Improve customer service. No matter how great your product is or how talented your staff is, one of the things that customers are most likely to remember is the direct interaction they...
The last thing you want is to keep investing time on content marketing without evaluating the amount of value it adds to your business. You need to confront the reality that your revenue, traffic on your site as well as your audience grows exponentially as...
Interesting fact, Social media users have risen by 176 million in the last year. A million new mobile social users are added everyday, specifically, that’s about 12 users per second. The growth of social media is exponential, and is only going to elevate as time...
If your idea of content marketing entails dropping the occasional blog post online and hoping it makes a splash, you may need to rethink your strategy. Taking your content-marketing campaign from good to great means always being on your A-game, focusing with laser-like precision on...