The world is on a fast track to digitalization and automation. Large companies are working around the clock to innovate new technology and streamline existing tech and with the aim of making user experience more effortless. In this constantly evolving environment, marketers as well as...
Social media is an ongoing evolution with platforms accountable for different consumption habits or various forms of communication. It is without a doubt that such platforms are always coming up with innovative twists to existing or new features to add to the different dimensions of...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text] A brand is a unique name associated with an image for a product or service that appeals within the consumers' mind. Briefly, it is a visual and verbal advantage to depict the centre of your business. It is...
If you only just realised the importance of having a creative team to help you with communicating your brand message, then you have an interesting task ahead of you. Choosing the right agency for the job can be both nerve wrecking and exciting at the...
Some background Your consumers are empowered. And with an unprecedented scale of global collaboration pushing for an even more connected society; as a business, your most immediate threat may not even share the same country or continent with you. We have digital platforms to thank for...
Content pillars are a must-have for marketers who want their companies to stand out from the crowd. There are so many things to think about when developing pillar content – research, planning, content creation, sharing and of course engaging with your audience. That’s why I've...
Tools are meant to simplify your processes. Growth hacking involves a lot of analysis and key points which play into the bigger picture which is your ranking. For quality results, you need to have a smart way of doing things. Below are some of the...
[embed]https://www.youtube.com/watch?v=47z0EUylaKk[/embed] The High Diver: 6-second video ad of a person diving into a pool. Changes to the scenery happen as the person dives. Through the years video ads have become shorter starting with standard 60-seconds and moving to 30-second videos in the 1970’s. Since the mid 1980’s...
In today's digital landscape you here a number of marketers talking about content marketing and mentioning the buzzwords "content is king" how does it relate to your service, product, and Google rankings. [embed]https://youtu.be/74-CXeHKg9U[/embed]...
As another year comes to a close, we can’t help looking back at the year gone by and be surprised by how technology and search engines evolved in these 365 days. Although these were predominantly positive and exciting changes, this progress has increased the need...