We can’t argue the competitive nature of the marketing environment. The trick lies in knowing how to get the relevant information to your target audience. Before the dynamics of the marketing game changed, marketers had to search for their customers. Inbound marketing flips the script;...
Regardless of your industry, you will have to eventually have to give in. The opportunities that come with social media are endless. If you want people to know who you are, then it’s important to put yourself on these social media platforms and exploit them...
How to make sure your customer service team is skilled, empathetic, and engaged. Improve customer service. No matter how great your product is or how talented your staff is, one of the things that customers are most likely to remember is the direct interaction they...
The last thing you want is to keep investing time on content marketing without evaluating the amount of value it adds to your business. You need to confront the reality that your revenue, traffic on your site as well as your audience grows exponentially as...
Interesting fact, Social media users have risen by 176 million in the last year. A million new mobile social users are added everyday, specifically, that’s about 12 users per second. The growth of social media is exponential, and is only going to elevate as time...
If your idea of content marketing entails dropping the occasional blog post online and hoping it makes a splash, you may need to rethink your strategy. Taking your content-marketing campaign from good to great means always being on your A-game, focusing with laser-like precision on...
Ever wondered why you’re not standing out? Why your competitors are doing better or why they have so much advertising out? The answer is simple. Your competitors want to improve their brand by getting their message out to the world, telling consumers what they do and why...
[vc_row][vc_column][vc_empty_space height="30px"][vc_column_text]Do you know you can use video to advertise the majority of your business? Yet many of you aren't sure where video can be used. A video is an effective way of advertising your company. According to Wyzowl statistics, 61% of businesses have incorporated...
If you’re looking to compile a killer content marketing strategy to attract and engage your target audiences to the max, then including a podcast is a must! Just to recap, podcasts are audio files that you make available for download online - almost like a...
Top brands around the globe such as Apple, Google, Coca-Cola and Starbucks have not become household names based on the strength of their products only. They were astute enough to realise that to become loved and wanted by the masses; you need to tell the...