Time is precious, we all know that! And each second of an entrepreneur's life counts. To ensure that you are not wasting your time on social media, you have to use it wisely. Over the past few years, digitalization has changed the way a business...
Social media is an ongoing evolution with platforms accountable for different consumption habits or various forms of communication. It is without a doubt that such platforms are always coming up with innovative twists to existing or new features to add to the different dimensions of...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text] A brand is a unique name associated with an image for a product or service that appeals within the consumers' mind. Briefly, it is a visual and verbal advantage to depict the centre of your business. It is...
Some background Your consumers are empowered. And with an unprecedented scale of global collaboration pushing for an even more connected society; as a business, your most immediate threat may not even share the same country or continent with you. We have digital platforms to thank for...
Content pillars are a must-have for marketers who want their companies to stand out from the crowd. There are so many things to think about when developing pillar content – research, planning, content creation, sharing and of course engaging with your audience. That’s why I've...
As another year comes to a close, we can’t help looking back at the year gone by and be surprised by how technology and search engines evolved in these 365 days. Although these were predominantly positive and exciting changes, this progress has increased the need...
We all know that when it comes to your website, getting it right is no longer and option – it’s a necessity. In this digital-driven society, without a website that sells what makes you unique, you are probably losing out on new business and clients....
One of the longest standing forms of ancient art is storytelling. The first ever group of human species to engage in storytelling may have done so to educate future generations, and for leisure (amongst other things) but in this day and age, this form of...
As an entrepreneur, we know that converting your target audience into loyal customers can be daunting without the right tools. It can be frustrating being in the dark, so we’d like to shed some light on a crafty little tool to we like to use...
We can’t argue the competitive nature of the marketing environment. The trick lies in knowing how to get the relevant information to your target audience. Before the dynamics of the marketing game changed, marketers had to search for their customers. Inbound marketing flips the script;...