In today's rapidly evolving technological landscape, the debate between traditional and digital approaches has never been more relevant. As we usher in the year 2024, businesses and individuals alike are faced with crucial decisions regarding their marketing strategies, communication methods, and overall approach to conducting...
Have you ever received a delivery notification for a package, but have no idea what it is? You don’t know how big it is, who it’s from, or, especially, why you’ve received it. All you know is that there’s something from FedEx waiting at your...
Do you ever wonder if all the Facebook ads you see in your news feed are effective? It’s especially interesting considering that sometimes you find them to be annoying and a total nuisance. In actuality, they can work wonders and if you’re a business owner,...
Owning a website today is paramount for anyone aiming to make a living on the internet. Look at it like this. A website is your digital portfolio. It may house your business, work resume, blog, or other digital assets. More than that, creating a website is...
The days of physically going to the store to purchase a product, only to find out that the item is no longer available, are over! Consumers can now utilise social media, Google search, and e-commerce for, or to search for information regarding a specific brand....
Time is precious, we all know that! And each second of an entrepreneur's life counts. To ensure that you are not wasting your time on social media, you have to use it wisely. Over the past few years, digitalization has changed the way a business...
Hi guys. Today we’re looking at the relationship digital marketing has with photography in this modern era. Modern marketing is somewhat of a big kitchen. How well your images translate the nature of your business will determine if your clients stay or prefer the business...
If you are new in the world of marketing, you could probably be wondering "What do B2B and B2C even mean? Believe it; these two terms are only common to marketers. To get you started, let's define them.B2B (Business-to-Business) is the kind of marketing in which...
Everyone wants to be #1 on Google. That is the goal, or it should be the goal of everyone who owns a website. But it takes time. A Lot of time, actually. It takes much time and effort to improve your rankings and visibility on...
The world is on a fast track to digitalization and automation. Large companies are working around the clock to innovate new technology and streamline existing tech and with the aim of making user experience more effortless. In this constantly evolving environment, marketers as well as...