The renowned marketer, Gary Halbert, used to ask his seminar students the following: “If you and I both owned a hamburger stand and we were in a contest to see who could sell the most hamburgers, what advantages would you most like to have on...
Many say clichés have become clichés for a reason – that it is because they work. Others argue the exact opposite. In Stephen Fry’s opinion, “It is a cliché that most clichés are true, but then like most clichés, that cliché is untrue.” Albeit that...
The term ‘usability’ is a well-known concept in the world of digital communication and advertising. This principle is an especially important guideline when brands create websites; users should be able to find relevant information effectively and efficiently when engaging with online platforms. If users don’t...
If you are reading this, the above headline obviously worked. This may seem like a small feat, but if you consider the vast amount of information people are exposed to daily, enticing a reader to read more than just a headline is quite an achievement. As a...
When Walt Disney founded his company in 1923, it was built on his dream to create magic. One of his most famous quotes about Disney is that “If you can dream it, you can do it. Always remember that this whole thing was started by...
The new year is here. Although 2016 is already a month old, most of us still have that ‘out with the old and in with the new’ mind-set. Many brands are using this New Year-mentality to their advantage by launching new products, concepts, and innovations. Google is...
As 2015 draws to an end, South Africans are looking forward to a month of celebration and relaxation. Well, except those brave souls that decided to rebel against December’s holiday rates, didn’t put in leave, and are now sitting in a desolate office staring at...
In a previous blog entry we shared some professional advice on how to get the attention of your target audience. But even though getting it right is a major feat, it is only half the battle won. Because you don’t just want a click, you...
You have eight seconds or less to get the attention of your target audience. How are you going to use it? Up to 50% of readers who land on your website will lose interest and leave within eight seconds or less. This alarming statistic has been...
Emailing Do's And Don'ts In today’s day and age, it is very easy to think of an email as an “everyday” task that can’t be that difficult to create. However, along with modern forms of communication such as texting, & social media platforms, it is important...