Every day, search engines process billions of search queries. These search queries, in marketing terms, are called keywords. These keywords can either by short or long tail keywords. Usually, when a keyword has more than three words in it, it is seen as a long...
Writing good copy for a website’s landing page is more challenging than most think. Besides having limited time to communicate the value of your business to a new visitor on the website, the copy also has to keep their attention, be relevant, and encourage them to...
Imagine this scenario. “I took my car for a service quotation yesterday. After the mechanic inspected my car, he advised that I bring my car in as soon as possible to prevent further damage to the engine. I told the mechanic to go ahead, and if...
Talkbots. Chatterbots. IM bots. Also known as chatbots, these computer programs are growing in popularity in customer service and information acquisition. Why? Because, with the ability to believably simulate human conversation, more and more brands are considering this technology. While algorithms are definitely involved in writing the...
George Gribbin, a previous chairman of Young & Rubicam, said that a copywriter “should have an understanding of people, an insight into them, a sympathy toward them." Understanding people have a great deal to do with firstly understanding their culture and language. As one of...
Some days it feels like social media is slowly taking over the world. From Facebook to Snapchat, to Twitter and Instagram, social media is becoming an increasingly important part of marketing. According to World Wide Worx, this year social media will be an indispensable tool not...
One of the biggest mistakes that companies around the world make is forgetting that their customers are human. While it may seem obvious, many companies see their customers as statistics or numbers on a sales sheet. Consequently, their brand’s tone conveys the same monotonous notions...
We have all experienced it in some way, shape or form: the dreaded writer’s block. Even forming the simplest of sentences seems like a task that Shakespeare wouldn’t be able to overcome. Although to some it may seem like an easy task, writing professionally can...
AdWords, Google's hugely successful pay-per-click (PPC) advertising system, is big for a reason: It’s a tool that has proven and measurable returns on investment. What many brands underestimate though is the important role copywriting plays in successful AdWords execution. By ticking certain copywriting boxes, brands...
We live in an era of abbreviations. Consequently, terms like LOL, BRB, and ASAP are commonly seen in social media and online conversations – used by both young and old. One of the terms that has become quite well-known in the digital, advertising, and marketing...