24 Oct Brand Identity or Corporate Identity: Which Is Best For You

Have you been hearing the term brand identity being used often and been wondering about how important it really is? It is supremely imperative for a small business to develop a solid brand identity. This will aid in establishing the brand image. However, the reality is that many neglects to do this. Yet, those businesses that do invest the effort in doing this tend to reap great benefits.

You can foster a powerful connection with consumers when you are able to develop a brand identity based on your values. Customers will be able to be more aware of your brand over your competitors when you are able to consistently present your brand both online and offline.

The perception that customers form regarding your particular brand is based on the customer experience that you provide, along with sharing values that really matter to consumers. With this being the case it is relevant to gain a comprehensive understanding concerning the differences pertaining to corporate identity and brand identity. Your success in marketing will be based on those distinctions.

What is a corporate identity?

The visual elements that comprise the personality and style of a company are what make up its corporate identity. This includes the typography, colors, and graphics, along with the guidelines of how such elements will be implemented in all forms of media, such as marketing materials, the website, etc. Thus, anything that provides a visual connotation of the business is part of its corporate identity.

When the corporate identity of a business is consistent and clear, this results in achieving an image that is distinct from competitors. When your business stands out this way, customers can remember the business with quicker ease. When there is a look that is consistent, this forms the perception of a powerful brand.

It is, thus, highly recommended for businesses to develop a style guide. This will aid in ensuring that consistency is always maintained when consumers see the company. This makes the company more memorable for consumers.

What is the brand identity?

The total value proposition that customers receive from a company is identified as the brand identity. Elements that contribute to forming the brand identity of a company may include benefits, quality, features, attributes, the values of the brand and support. Whether consumers decide to buy your products and services or those from their competitors is strongly connected to your brand identity.

Who you truly equate to your brand identity. It is like a positioning statement that has values and a personality. Your brand identity is what you promise to consumers. It is what the company desires consumers to believe and sense about its products and services.

The brand identity is the place the brand has in the minds of consumers. Brand loyalty can be increased among consumers when there is a well-established brand identity since this builds trust and helps to make a company more memorable to consumers.

Then consideration should also be given to the brand image. Brand image refers to the manner in which consumers feel or think concerning your brand in relation to the experience they associate with your brand. Your brand image will be impacted by the good or bad experiences of your customers. The reputation of a company is strongly influenced by the brand image of a company.

When consumers believe that their experience has been negative, it is rather difficult to amend the perception of the brand of the company. On the other hand, when consumers sense that their experience has been positive, then they are likely to be more loyal toward your brand. This provides a truly powerful competitive edge for the brand.

When it comes to forming the brand identity of your company, it is imperative that the brand image aligns with the brand identity. This means that the manner in which customers perceive the brand should be well aligned with the way that you want the brand to be perceived.

It cannot be denied that possessing a powerful brand is truly a valuable asset for a company. This means that you want customers to associate service, quality and other intangible elements in a positive manner when they interact with the brand name of your company. This will contribute to the overall prosperity of the company in the long term.