Video advertising campaigns evolve with ad formats, and as social media platforms increasingly prioritize videos over other types of content, it’s becoming crucial to nail your video communication. The main purpose of placing video ads is related to the promotion and sale of goods and...
Hi guys. Today we’re looking at the relationship digital marketing has with photography in this modern era. Modern marketing is somewhat of a big kitchen. How well your images translate the nature of your business will determine if your clients stay or prefer the business...
Social media has become an indispensable tool for consumers online in this day and age. It’s no surprise that all kinds of businesses have turned to social media to find and connect with their target market. The figures don’t lie either: consumers are 71% more...
Where and how did it all begin? The earliest forms of advertising included simple signs that merchants put over their doors to inform the public about what was for sale inside. Posters, pamphlets, and handbills began appearing in England following the invention of movable type in...
The development of creative advertising is not an easy process and those responsible for its development - i.e. art directors and copywriters - need to be able to identify with the target audience. When developing and analysing advertising ideas, creative directors, account planners and clients regularly...
My internship here at BWD advertising has been amazing so far. This is my second week as an intern at BWD Advertising. I started this journey with BWD Advertising on Monday, October 7th, 2019, being an assignment I needed to complete from my college, Boston...