Top brands around the globe such as Apple, Google, Coca-Cola and Starbucks have not become household names based on the strength of their products only. They were astute enough to realise that to become loved and wanted by the masses; you need to tell the...
In a previous blog entry we shared some professional advice on how to get the attention of your target audience. But even though getting it right is a major feat, it is only half the battle won. Because you don’t just want a click, you...
You have eight seconds or less to get the attention of your target audience. How are you going to use it? Up to 50% of readers who land on your website will lose interest and leave within eight seconds or less. This alarming statistic has been...
The harsh reality is that most people don’t only see bad writing as unprofessional, but they also automatically equate it to poor skills in general. Just ask around. How you write a company profile and proposal can therefore very well make or break your chances...
The following infographic from ABC Copywriting lays out concise information about the copywriting process and even includes several notable quotes, as well as tips for successful sales letters, information documents, webpages, and advertisements....
Many of you would have very likely seen the Albert Einstein quote that states: ‘Any fool can make things complex. It takes a touch of genius to move in the opposite direction.’ The very same mastermind also said 'if you can’t explain it simply, you...
Everyone can write! Right? Well … some perhaps not as arrestingly as others. Or as creatively. Or judiciously. Or concisely. Getting to the point, the job of the copywriter isn’t always as easy as often thought! We ruminate over single words. We labour over sentences. And...
In a highly competitive marketplace, the burning question for most businesses today is how to stand out from the grey masses. The possibilities are endless and the what’s and how’s of it all can most probably be debated until the cows come home. What we...