As an entrepreneur, we know that converting your target audience into loyal customers can be daunting without the right tools. It can be frustrating being in the dark, so we’d like to shed some light on a crafty little tool to we like to use...
Everyone involved in building a website wants it to stand out from other websites. Clients want to stand out from the competition and leave a favorable impression on potential customers; designers strive for originality and to compete with other designers; back-end developers want a success...
I'm currently doing my LLB second year at the North West University of in Mahikeng. During the June 2017 school holidays I did a short internship/vacation work at BWD Advertising at the end of the internship I was asked to write a blog on the...
How to make sure your customer service team is skilled, empathetic, and engaged. Improve customer service. No matter how great your product is or how talented your staff is, one of the things that customers are most likely to remember is the direct interaction they...
If your idea of content marketing entails dropping the occasional blog post online and hoping it makes a splash, you may need to rethink your strategy. Taking your content-marketing campaign from good to great means always being on your A-game, focusing with laser-like precision on...
The design process involves strategic thinking to solve problems visually. Subsequently, the process has several stages. Design revision constitutes a change or variation to a design that was presented initially or an in-progress design/concept. These revisions are usually less than a quarter of the design. A revision is...
Whether you’re a young entrepreneur or an experienced marketer, you don’t have to be intimidated by the vast amount of online marketing strategies out there. Contrary to belief, the internet era didn’t bring new radical ideas to the table, it just adapted ideas to current, popular...
If you’re looking to compile a killer content marketing strategy to attract and engage your target audiences to the max, then including a podcast is a must! Just to recap, podcasts are audio files that you make available for download online - almost like a...