15 Jan 7 Techniques to Improve Traffic to Your Website
So, you have had your website online for a while now, but you are faced with a new challenge. Your website isn’t getting any traffic. If your website is not getting any traffic, it also means your business is not generating any sales from your online presence. So how do you solve this problem? How do you drive more users to your website?
There are a few techniques, which you can use to generate more traffic to your site. The following 7 tips will show you how:
1. Use Social Media
Facebook, Twitter and other social platforms are great promotional tools for a lot of businesses. We are living in the digital age and (depending on your target market’s online activity) social media could increase the number of people going to your site.
The key is to have constructive engagement (a campaign, competition or great sales promotion) with your audience on a social platform such as Facebook. This should include a call to action that leads them to your website.
If you have the budget, spend some money! Facebook and twitter campaigns are great at reaching audiences who have not liked your page yet. This is a good way to direct a customer or identified audience towards a promotion on your site.
2. Build an Email list
Building an email list is a great way to get repeat visits or new customers to your website. You can use a bulk emailing system as a means of communicating social promotions and driving traffic to your website. A newsletter is the most commonly used emailing promotion. You can create links which go to your website, promote new products or services, and inform audiences of activities currently taking place in your business. Be sure to have a newsletter sign-up on your website so people can opt-in for your newsletters.
3. Blogs, blogs, blogs
Blogging drives more traffic to your website. The magic behind blogs is the activity they generate on a website. If your site is recognised by a search engine, activity is what gets you to the top. The more active your site is, the easier it is to be discovered on a search engine. Blogging works well with social media – you can promote your blog on a social platform or even feature your blogs in a Facebook campaign. And mix it up! There’s no magic formula for successful content marketing, despite what some would have you believe. You can vary the length and format of your content to appeal to different kinds of readers. You can for example intersperse shorter, news-based blog posts with long-form content as well as video, infographics and data-driven articles for maximum impact.
4. Optimise your site for SEO
Ensure that your website is effectively optimised for a search engine to crawl your site. Don’t just focus on commercial intent keyword bases, but target long-tail keywords too. Long-tail keywords account for a majority of web searches, meaning that if you’re not targeting them as part of your paid search or SEO efforts, you’re missing out big time. Improving your search engine optimisation (SEO) will benefit your site substantially as it makes it easier for the search engine robot to crawl. Effectively SEO will mean that your website gets the highest rank possible on the search engine results pages (SERPs).
5. Partner with other brands and websites in your industry
Partnering with other businesses in your industry builds your online presence. This can be done in many ways – a few being:
- having a link placed on other sites with audiences that also visit your website;
- being featured in their blogs, articles or ads;
- collaborating with another business in an online campaign; and
- buying advertising space on another brands’ website.
These strategies are also a great way to drive more traffic to your site.
6. Consider Google Ads
Spending some money is a good investment for generating traffic. A campaign or on-going ad on Google is another good tool for increasing your website traffic. Simply having an ad is not enough however. There are hundreds of other companies who have bought ad space. The perfect headline is what will grab the attention of your target audience and get them to click on the advertisement.
7. Create a quiz, webcast or podcast
Create a quiz or some sort of competition on your website blog page and use Facebook to promote it. This will drive more users to your website.
If you are providing some sort of service, a webinar or podcast is a great way to present that project or distribute your knowledge and expertise. Make sure it is a topic that your prospective/current consumers would be interested in and want to watch. Keeping your audience engaged and interested is key in driving traffic to your site. Maintaining consistency with your podcast/webinar will also aid in driving traffic to your website. Inviting guests with a large social following to your webinar/podcast will also help boost your target audience reach.
Remember to keep in mind that the key to driving traffic to your website is about engaging with the audience and being active online – simply having a website is not enough to establish a presence on the web. There are many different avenues for audiences to land on your site – Google and other search engines are not the only way. Using other online platforms to promote your site will drive even more traffic to it.
For more information or assistance with get traffic to your website, feel free to contact BWD Advertising (BWD) or email info@bwdadvertising.co.za.