We decided to go with a “Whiteboard Animation” style for this video, mainly to show off our diversity when it comes to producing different styles of animation but also to illustrate how using whiteboard animations can benefit your business.

We chose simple and friendly illustrations to depict the services we offer as well as over exaggerated characters, which add a humor factor to the video whilst still keeping the information relatable and relevant. We used a lot of negative space in our scenes to emphasise each subject individually.

The colour choice for this production is simple, black, white and red, apart from the high resolution imagery we fused into the video. We believe this creates a contrast and highlights the assets we wanted to portray.

Style: 2D Whiteboard Animation

Length: 1:55

Voice Over Artist: Lebo

BWD Whiteboard Company Explainer Behind The Scenes

Final Colour Palette